Exclusive Interview with Randi Jorden of the Breast Cancer Research Foundation
Randi Jorden, Associate Director, Partnerships BCRF
Hi Randi! Thank you so much for meeting with us today! Can you tell us a little bit about yourself and your relation to BCRF & Wedgewood?
I have been with BCRF for about a year and a half now. As the Associate Director of Partnerships, I have the great honor of working with and supporting our amazing 140+ corporate partners on their cause marketing campaigns throughout the year. Wedgewood is one of those partners. I have been working with Wedgewood for almost a year now (since Nov 2014!), when they first reached out to BCRF regarding partnership.
What are some of the challenges BCRF is facing? What are some of the biggest accomplishments?
The biggest challenge we face is that every 2 minutes, a woman in the US is diagnosed with breast cancer. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. By investing 91 cents of every dollar directly in its mission, BCRF remains one of the nation’s most fiscally responsible nonprofits. BCRF is the only breast cancer organization with an “A+” from CharityWatch, together with Charity Navigator’s highest rating of four stars 13 times since 2002.
How can engaged couples show their support for BCRF?
Consider programs such as a “Pink Package in honor of BCRF” in the sense that the couple can choose to “turn their wedding pink”. While the package items might be pink in color, there would not be BCRF branding on the products. However, “turning pink” does not necessarily mean things must be pink in color. Any current/existing package/product can be “turned pink” by supporting breast cancer research and awareness. Another potential offering is for the couples to provide the option to have guests donate to BCRF in lieu of gifts. This can be through their gift registry, shared at engagement parties and showers.
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For nearly 30 years, Wedgewood Wedding & Banquet Center has specialized in all-inclusive, completely customizable packaged events across California, as well as in Las Vegas, Phoenix and Boulder. Designed for value, service and convenience, Wedgewood hosts thousands of events—from weddings and receptions to holiday parties, corporate events and golf tournaments—and more than 200,000 guests every year at their beautiful locations. For more information, visit wedgewoodbanquet.com.