The Champions Club at The Retreat - Case Study
Banquet Room Renovation Bolsters Struggling Club
The Champions Club at The Retreat was built in 2006, in the then thriving Corona/Inland Empire area. The club was originally designed by Jack Nicklaus Design to be a high end, exclusive and challenging course. The club struggled financially due to low membership and a difficult course layout. The course was then sold and the new owner softened the course and changed the club to a semi-private model allowing outside players. The club continued to struggle financially and contacted Z-Golf for help.
Z-Golf partnered with the owner to lease the F&B department. With the help of General Manager Flint Nelson, Z-Golf immediately began a capital project that included a renovation and expansion of the old fitness room into a banquet room. Z-Golf also added a full ceremony area while bringing back member and homeowner events such as the annual holiday party.
The ownership and management has been able to maintain the member base due to the ability to focus solely on golf operations without the headache of F&B. This outsourcing and leasing of the F&B department has now ensured that the department is a guaranteed revenue center. The end result has been so well-received, that Flint has made the decision to outsource the course maintenance allowing him to spend his time and effort ensuring profitability in the golf operations.
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